New Reader Report Card shows who’s winning, losing at Disney Resorts

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Every year, thousands of readers mail or e-mail us their responses to the Unofficial Guide survey. The Reader Report Card documents their opinions of the Disney resorts as well as the Swan, Dolphin and Shades of Green.

In 2008 we began asking new questions designed to further gauge readers’ overall satisfaction with their hotels. The most important of these questions are “Would you recommend this hotel to a friend?” and “Would you stay at this hotel again?” Used widely in the service industry, these questions serve as a simple way to measure a customer’s overall opinion of a product. When used in conjunction with our detailed survey questions, these two new questions allow us to identify the specific criteria that determine satisfaction at a particular resort. Read the entire report card here.

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Posted on December 31, 2008
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