We hear something like this was just posted to the Disney Castmember portal. It could be completely wrong, so caveat emptor:
Disney Parks-Verizon Mobile Magic coming in November
Wireless subscribers that puts a personal tour guide right in the
palms of their hands.
Disney Parks-Verizon Mobile Magic utilizes GPS technology to provide
valuable information to Guests such as attraction wait times,
character locations and theme park maps.
The mobile application is available for download and purchase
beginning in November for $9.99 per six months of service. To purchase
the application, Guests can text MAGIC to 2777 from their Verizon
Mobile Web sites, m.disneyland.com or m.disneyworld.com, also will
allow Guests with a browsing-enabled phone to access limited Disney
park information such as park hours, entertainment schedules and
If Guests experience functionality issues with their phone or the
application, they should use the “Click-to-Call” function on their
mobile phone or call Verizon Customer Care by dialing 661 from any
Verizon phone or 1-800-922-0204 from any other phone.