Hot on the heels of the massive announcement of the second Harry Potter-based realm coming to Universal Studios Florida, the Universal Orlando Resort announced today that the area surrouding the popular attraction, The Simpsons Ride will be transformed into Springfield, the notable city that plays host to the colorful characters of the The Simpsons. Taking over the remainder of the former World Expo section that was rethemed after the closure of Back to the Future: The Ride, this exciting new land will include a new family attraction, food and beverage options, photo opportunities and new meet and greet characters.
Woo Hoo! Springfield, hometown to America’s favorite animated family, The Simpsons, comes to life at Universal Orlando Resort launching this summer.
The expansive, new area within Universal Studios will be anchored by the mega-attraction, The Simpsons Ride, and will allow guests to enter the world of The Simpsons like never before. It will be the only place in the world where guests can walk the streets of Springfield. It will include a brand-new outdoor attraction, places and foods pulled right from the show and two new Simpsons characters who will make their debut with the new area – Krusty the Clown and Sideshow Bob.
And yes – there will be Duff Beer, brewed exclusively for Universal Orlando.
For the first time ever – anywhere – fans will be able to walk down Fast Food Boulevard and visit the places that helped Springfield stake its claim as “Shelbyville by the Sea.” They will be able to grab a Krusty-certified meat sandwich at Krusty Burger, snatch the catch of the day at the Frying Dutchman, get a slice at Luigi’s Pizza, go nuts for donuts at Lard Lad, enjoy a “Taco Fresho” with Bumblebee Man and imbibe at Moe’s Tavern.
The new attraction – called Kang & Kodos’ Twirl ‘n’ Hurl – will take “foolish humans” on an intergalactic spin designed to send them into orbit.
“This will be a must-see experience for Simpsons fans all over the world,” said Mark Woodbury, President of Universal Creative. “For the first time ever, they’re going to be able to enter a world that they’ve only seen on television – and we’re really excited to bring that world to life.”
“This new expansion will broaden and deepen the already incredible experience at Universal, by bringing to life the iconic landmarks of Springfield that fans have grown to love,” said Jeffrey Godsick, President, Fox Consumer Products. “Fans will literally be able to live and breathe Springfield as they visit the statue of Jebediah, enjoy a Krusty Burger, and have a seat at Moe’s Tavern, which are just a few of the great experiences awaiting at Universal.”
“It has been an honor to bring the world of the Simpsons to life in such a letter-perfect way,” said Denise Sirkot, President, Worldwide Brand, Gracie Films. “Truly this is the Krustyest place on earth.”