Augmented Reality App to Enhance Star Wars Weekends

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According to a tweet I saw earlier in the week, during this year’s Star Wars Weekends at Disney’s Hollywood Studios, Disney is introducing a brand new way to get more information, as well as experience more Star Wars fun, via something called Augmented Reality.

Fun @ Weekends this year. Attending? download app for iPhone/Android. More details to come. -   (Social Media for Walt Disney World & Disney Parks)

But what exactly is Augmented Reality and how does the whole process work?

It’s actually quite simple. To access the fun, guests will need to download the Aurasma app and hold their smart phone over any image or object that is tagged indicating that it would be compatible with the app. Once done, the interactive digital content will spring to life in unexpected ways, by showing information such as videos, animations, and more. This digital content is known as an Aura.

Here is Disney’s video showcasing the whole process of what Augmented Reality will do for Star Wars Weekends. It seems that during Star Wars Weekends, the technology will be utilized for things like guide maps and merchandise.  Simply look for the A symbol, signifying the Aurasma app will be compatible with that particular item, and enjoy the specialized content!

The app is available for both iPhones and Android devices.

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Posted on May 16, 2014

2 Responses to “Augmented Reality App to Enhance Star Wars Weekends”

  • NEW ADVENTURES FOR STAR TOURS DURING STAR WARS WEEKENDS

    10. Your Starspeeder is captured by the powerful gravitational field surrounding William Shatner.

    9. You and your fellow guests attack little kids riding brooms at Universal Studios.

    8. Destination: Uranus!

    7. Strafing the luggage carousels at MCO.

    6. Shrunken down to the size of a ham sandwich by Darth Vader, you are devoured by Jabba the Hutt.

    5. Your vehicle becomes entangled in the gigantic hair buns of the Amazing 50 Foot Princess Leia!

    4. The Starspeeder is mooned by selected Star Wars characters.

    3. Escape from Planet Chris Christie!

    2. Attack of the Turkey Leg Clones!

    1. Two Words: Buffet Battleground

  • So basically the same tech that has been used at Universal? Although Disney has seemed to have added some cool new elements (tshirts).