Earlier this year, Universal Orlando Resort launched a new mobile app entitled “Universal ScreenPlay”. Unlike most of the theme park apps out there on the market (including the wonderful one our website offers), this app is not designed to help and assist your vacation planning but to enhance your vacation itself.
The app’s three many features rely heavily on augmented reality. For those of you not-so techno-savvy readers, Merriam-Webster defines ‘augmented reality’ as:
“an enhanced version of reality created by the use of technology to overlay digital information on an image of something being viewed through a device (as a smartphone camera)”
Let me break it down for you in Disney terms. Have you ever been inside the LEGO Store in Downtown Disney? If you stand in front of video kiosks there and display any LEGO box, it will magically bring to life an actual-size animated version of that set on the screen, and when you turn the box, the set moves in tandem.
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