Disney Officially Unveils Mobile Magic; First Disney Parks Mobile App

As we rumored late last week, today Disney officially announced Mobile Magic, with screenshots of the Verizon-only app. The Disney Parks Blog has not indicated when it will be available, though we believe it will come sometime in November and be priced at $9.99 for a six-month period.

In this announcement they also show off more specific features, including FASTPASS return times, specific character meet and greet times, and Dining integration. One big note they mention is that the full-version app is only available while inside the park, even for current subscribers. That means, you can’t be in Epcot (or in, say, Buffalo) and checking wait times for the Magic Kingdom (presumably by verifying via GPS). Instead, they say:

“When you’re out of the park or on the soon-to-be-launched mobile Web site, you’ll see scaled-down wait time descriptions (now – moderate – high demand) FASTPASS availability (yes – limited availability – not available) and the list of character appearances will be limited.”

So what do you guys think? Are you a Verizon customer and anxious to get access to this?

Henry Work

Henry is the developer at TouringPlans.com, joining to work on the website and build Lines, among other things! Before joining the Unofficial Guide team, Henry was the lead developer at TechCrunch, one of the world's leading technology blogs. Though he would live at Disney's Caribbean Beach Resort if he could, he's become a huge Disneyland fan since moving to the bay area. You find Henry on the TouringPlans Twitter account or contact him at henry@touringplans.com.

10 thoughts on “Disney Officially Unveils Mobile Magic; First Disney Parks Mobile App

  • October 27, 2009 at 5:06 pm

    I’m not surprised that it’s park-only. The Kim Possible infrastructure seems to be Verizon hardware, but Disney managed data. I would be willing to bet a small amount of money that this app will use the same systems, so you need to be in range of the special Disney towers to have the data available to you.

    I would further bet that we’ll be able to rent a Mobile Magic phone (probably the exact same model as the Kim-unicator) in-park.

    No, I won’t be paying $10 for a 6 month license. I might pay $10 for a perpetual license, maybe.

  • October 27, 2009 at 6:32 pm

    9.99 for a 6-month license to an app that’s crippled once you leave the park? I have an iPhone, but even if I were Verizon, I’d pass.

    Me, I’m anxiously awaiting the touringplans.com app! Any word on that, Henry?

  • October 27, 2009 at 10:40 pm

    At first I was turned off by the expiration of the app, but on second I don’t think I would even need it for six months. I would basically only need it for the time I am at the park. Which for me would only be one week. After that it would be useless. I would never return within 6 months or even 12 months. I equate it to renting a stroller. I need it while in the park, but who needs a huge blue bulldozer at home?

  • October 28, 2009 at 2:06 pm

    As an At&t user I am jealous. Is there anything else like this for other cell users?

  • October 28, 2009 at 2:09 pm

    I use At&T and am wondering if there are any other mobile apps for other cull users?

  • October 28, 2009 at 4:38 pm

    Not very impressed when I found the details here. It would be more beneficial to see what is going on at all 4 parks and 2 water parks at one time for that cost. You can just walk to the tip board to find that information!

  • October 28, 2009 at 8:51 pm

    When they say “in the parks,” I wonder if they mean in specifically the parks, on anywhere at WDW resort. I could see the usefulness of having the Fastpass and wait time info available even from your Disney resort hotel room, it could help you decide which park to visit next and where to head after you enter.

  • October 29, 2009 at 12:07 am

    Overpriced and only available to Verizon users… I’ll pass.

  • October 30, 2009 at 10:41 am

    As we say in England, this is about as useful as a chocolate teapot!

    Once you are in the park they should have wait time boards up like they do in Epcot. The point of this info should be to help people judge which park to go to more than what ride to go queue for next.

    Perhaps they are worried people will see the 2 hour wait for Splash Mountain and go to Universal instead


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