by on May 10, 2010 71 Comments

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As you may have already noticed, is sporting a brand new design! This has been a long time coming, and we’re excited to let you kick the tires on the new site. Don’t worry–while the interface has changed, we’ve retained the Unofficial Guide’s content on each page. Please let us know what you think of the redesign in the comments!

Your Reader Survey feedback and emails were the reason why we did this redesign.  The new site (hopefully) addresses your top four concerns:

  • A more professional “look and feel” to the site. We think the new design is cleaner, more readable and easier on the eyes.
  • Improved site navigation. We’ve introduced drop-down menus and a smarter sidebar navigation scheme.  Moving around the site should be much more intuitive.
  • Better use of color.  We think the new color scheme is more clear, better matches the book’s colors, and provides more clear understanding of messages from the site.
  • More use of photos. The new site layout puts in place the infrastructure to bring you more of the high-quality digital photos and video we’ve taken all around Walt Disney World.  The header photo of Cinderella Castle is an example, and more will be coming soon.

In addition, thanks to all your fantastic feedback, we now have a new logo! We love its simple aesthetic, and we’re excited for all of you to have been a part of the process.

While we’re at it, we’d like to thank Rustin Jessen for our new site design. Rustin’s background was uniquely suited to this task: he’s not only a wicked graphic designer, but a former cast member for the Walt Disney Company! Check out his site to see some of the design work he did while with for the Mouse.

Lastly, a quick heads up: we’re increasing the cost of a 1-year premium subscription to $10.95 starting Monday, May 17th. Over the past year, we’ve been working furiously to help you get the most of out your Walt Disney World trip. We’ve launched Lines, our mobile wait times app, redesigned the site, and have many new features on the horizon (including some major Crowd Calendar improvements–stay tuned!).

We’re committed to remaining very competitively priced while bringing you the best trip planning tools and information on the web. If you’re on the fence about whether or not to become a member–now would be a great time!

See you in the parks!

Posted on May 10, 2010

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