Marketing Materials!

Without a doubt, the question we get asked the most here at is, “when will you open an online store so I can furnish my home in TouringPlans materials, and clothe my family in beautiful merlot colored (or cranberry colored, for the little ones) TouringPlans attire?!” Alright, so maybe that’s not really a question we’re asked all that often, but we need some excuse to make marketing materials!

One thing we like to do when out at the parks with the staff, bloggers, and friends of TouringPlans is to take fun photos to post on the blog and elsewhere. (And, maybe if you more of you start asking, we’ll make the photos below into awesome 20 x 30″ wall posters! Imagine one of these bad boys hanging in your living room–you’d be the envy of all of your friends, that’s for sure!) Team

The first shot below, which I’ve posted here before, is a shot of my wife and me taken back in August at Disneyland. I think it’s pretty neat, but the only problem, and I didn’t think this through until after I took the photo, is that its message is completely backwards! Here we are, standing around reading the Unofficial Guide to Disneyland as the other guests race past us. What kind of message does that send?!


With this in mind, I set out to create a proper version of the photo. I lucked out when I discovered my friend (and quite the exceptional photographer himself) Cody, and his wife, Lisa, would be at Walt Disney World at the same time as us. More importantly, their adorable triplets would be there.

Normally, I would not relish the opportunity to photograph three subjects that move unpredictably (Sarah and I have a cat and a miniature dachshund, and taking a photo with both of them sitting still is about as rare as a guest survey giving Stitch’s Great Escape a positive review). However, in this case, I encouraged Cody and Lisa to let the kids go nuts as they looked at park maps.

And nuts they went. It was truly hilarious to watch the boys move around as Cody and Lisa attempted to make sense of the park maps. As soon as I saw the photo, I knew what tagline I thought would best go with the photo:

Get A Plan.

Because, as we all know, if you don’t have a Touring Plan, passing you by is exactly what the parks will do. Thanks again to Cody, Lisa, and the boys for making this photo happen!

What do you think of my line? Got a better line for the photo? If so, we’d love to hear it!

We love seeing or Unofficial Guide fan art or fan photos. Send your most creative stuff to and I’ll do my best to feature it in an upcoming blog post!

Tom Bricker

Tom is an amateur Walt Disney World photographer. He recently married his princess, Sarah, to whom he became engaged at WDW on the beach of the Polynesian Resort in 2007. Tom and Sarah have a miniature dachshund named Walter E. Dogsney and a yellow cat named Yossarian the Cat. Together, Sarah and Tom run the website Tom's photography can be found on his Flickr page ( and he can be contacted via Twitter (@wdwfigment) and Facebook (

6 thoughts on “ Marketing Materials!

  • May 20, 2011 at 9:42 pm

    “Going to Disney World without a plan is like trying to herd cats…. or toddlers.”

  • May 21, 2011 at 11:30 am

    I’m confused. Are Touring Plans tshirts available, or are they not available?

  • May 21, 2011 at 8:07 pm

    Aww, great to see Cody, Lisa, and the triplets! How about:
    “Three times the fun when you have just one (touring plan).”

  • May 21, 2011 at 10:38 pm

    I need a shirt!?!?!

  • May 22, 2011 at 3:27 am

    I have a question. It has been a long time since I have been to Disneyland. First time as an adult and I’m in charge. I was looking at your forecast for wait times for rides on May 29-30-31. They seem to be about 30 min at the most. Is that correct? It shows that day will be an 8. In your book it seems to read that you will wait for hours on busy days. CONFUSED?

  • May 25, 2011 at 2:37 pm

    Oh, now this is funny! You post marketing pictures and face a sudden onslaught of people like me who want to buy t-shirts. 🙂

Comments are closed.