Ask Jim Hill Ep 23 – How Does Disney Measure An Attraction’s Popularity?

by on January 28, 2014 3 Comments

Filed under: Ask Jim Hill, Disneyland (CA), Video, Walt Disney World (FL)

In this episode of Ask Jim Hill, Len Testa and Jim Hill answer a viewer question about how Disney measures the popularity of attractions in its parks.

New episodes are posted every Tuesday, so be sure to subscribe on YouTube!

If you have a question about Disney or Universal history, you can submit it to, and he may answer it on the air!

Posted on January 28, 2014

3 Responses to “Ask Jim Hill Ep 23 – How Does Disney Measure An Attraction’s Popularity?”

  • I don’t understand… what is this ‘scene 1’ to which you are referring? Do you mean interactive queues?

  • Thanks for the answer guys! I am amazed that Disney had no way to track ride popularity from the end of “A B C D E” tickets to the advent of Magic Bands.

    Just to be clear, though, our question wasn’t about who rides what (which Disney can certainly now track with Magic Bands), but how many people overall ride what vs. how much that attraction cost in the first place, thus determining whether it was worth the investment. It seems from Jim’s response that they had no good way to know until Magic Bands, especially with the turnstile shenanigans!

    Thanks again for taking the time to answer our question!

    –Lee & Robin