New Mobile App Test for Dining at Disney’s Hollywood Studios

Over the past few years, Disney has been testing ways to get food to people faster and more efficiently. For example, they’ve been doing it with Be Our Guest Restaurant at the Magic Kingdom, where guests can pre-order their breakfast or lunch up to 30 days prior to their trip. However, right now, there is currently a new test occurring, this time at Disney’s Hollywood Studios.

To take part in the test, guests must first download the Express Order app on the Apple or Android device. Guests will also need to make sure that they have checked to allow for location services and Bluetooth to be accessed.

IMG_6637

This test is taking place in two locations–Backlot Express and Fantasmic!

 

Express Order Info

At Backlot Express, guests will have the option to have either pick up the meal to go, have the guests pick up the meal at the counter, or have the meal delivered straight to their table.

IMG_6642

The app includes quite a bit of information for guests picking selections. You can see the item in detail, and even modify the order, for example, with the chili cheese dog, you could choose not to include onions or to have the chili be on the side.

IMG_6644

 

Before you place your order, you will need to confirm everything. This includes imputing a valid email address, as well as a credit card. During the test, a valid credit card or Apple Pay are the only things that will be accepted and the card will only be charged when the order is picked up.  The Disney Dining Plan will not be accepted.

 

IMG_6645

 

Perhaps the more interesting part of this test is the Fantasmic! location. That’s because guests will be able to have things delivered to them, in their seats. Options include things like snacks, beverages, and yes, even the Made with Magic merchandise items! Guests will get to relax as they wait for the items to be brought to them. The items will be delivered by Cast Members in red aprons and guests will need to show the order number found on the device upon delivery.

 

IMG_6646

IMG_6647

It is important to note that on nights when two Fantasmic! performances are held, the test will only be available during the pre-show of the first performance.

The test will occur until May 12 and I think that this is a very interesting idea. I’m sure if the test goes well, we may see this concept rolled out to other areas of the park, as well as other parks. Really, the sky could be the limit with this test. I’ll be curious to see how Disney adapts this and utilizes it in the future, because we all know that this is likely just the beginning for this type of thing.

Rikki Niblett

I am a co-host of the Be Our Guest Podcast and do lots of other fun Disney stuff all around the interwebs! You can follow me on Twitter or Instagram at @RikkiNibs or on Facebook at http://www.facebook.com/rikkinibs

8 thoughts on “New Mobile App Test for Dining at Disney’s Hollywood Studios

  • April 29, 2015 at 8:27 pm
    Permalink

    I’d love to take part in this. Any idea how? I looked for the app (android) but no luck.

  • April 29, 2015 at 8:46 pm
    Permalink

    I’m not sure I like this trend of placing a meal order 30 days in advance.

    Heck, sometimes I’m not sure what I want for lunch until I get in the door of the place.

    • April 30, 2015 at 3:54 pm
      Permalink

      I’m not sure any type of ordering a mont in advanced is the point. We ordered on the spot at the park. I think its more to help ease up your day.

  • April 30, 2015 at 9:51 am
    Permalink

    Hopefully if this goes well it will be integrated into the main MDE app and not require a separate download (and credit card information storage). That would also potentially allow for easier payment and better location services through the Magic Band’s NFC tech. Lots of possibilities here for sure!

    • April 30, 2015 at 10:14 am
      Permalink

      I would suspect that it could be rolled in to MDE, however I did appreciate that this new app was much less clunky. It worked like a dream.

  • April 30, 2015 at 10:08 am
    Permalink

    No one’s forcing you into anything. You can still walk up to any counter service restaurant you like.

    Just downloaded the app and had a look. Nice that there are customization options for the food. Would like the nutritional information that teh BoG ordering web site had, but that may come in future versions.

    It would be interesting to see just how deliveries at Fantasmic works. How will they know where you are sitting?

    • April 30, 2015 at 10:15 am
      Permalink

      You must have Bluetooth and Location Services turned on your phone. That’s how they find you in Fantasmic.

Comments are closed.